AMATEUR FLESH: SOIKAIn a time when the
offer feels almost infinite, choosing just one thing has become complicated. There are
stimuli everywhere, endless formats, new platforms popping up every month, and an
attention span that keeps getting more fragmented. In that landscape, content creators are constantly balancing between
specializing and
adapting.
The usual —and often the smartest— move is to
focus on a specific niche, fine-tune it, go deeper, and become a reference. Playing it safe. But not everyone works the same way, and not everyone has to. Some profiles stand out precisely for the opposite reason: their
ability to shift, to fit into different contexts
without losing who they are.
That’s the case with
Shoika. Our
amateur, flesh-and-blood protagonist doesn’t stick to a single version of herself. She has something that can’t be manufactured or easily copied:
range. She fits into
very different scenarios and feels
authentic in all of them. The girl you’d
introduce to your parents without raising any eyebrows. The one you’d
take to a comic con and who’d blend in effortlessly. Or the one you’d
run into at a party, late at night, in a nearly
cyberpunk setting, neon lights included.
It’s not just about
aesthetics or
outfits. It’s about
attitude,
body language, the way she
looks into the camera and
connects with whoever’s on the other side. Shoika doesn’t play a
fixed character; she
adapts to the moment and to the kind of fantasy being explored
without it ever feeling forced.
And in a context where users increasingly look for
personalized experiences, that
versatility is
pure gold. Because it widens the
attention spectrum, but also deepens the
connection. It’s not about
trying to cover everything without direction, but about knowing
when and
how to change skins.
That’s the difference between
racking up views and
building real interest. And Shoika seems to have that
pretty clear.
# View photos and videos
AI-CREATED INFLUENCERSI came across an Instagram account that, at first glance, looks like just another influencer profile. A really hot girl, super sexy, big boobs, viral dances, suggestive photos, polished reels, full-on professional model aesthetics. The funny part is she
doesn’t exist. She’s a
virtual influencer, created with artificial intelligence.
If they don’t tell you in the bio,
they can totally fool you. And that’s where both the fun —and the mild mind-fuck— of all this comes in. Because it’s not just someone stumbling across one of her videos in their reels, thinking “damn, she’s hot,” dropping a comment, and moving on. No. These accounts have
hundreds of thousands of followers. People who follow her the same way they follow any other real, flesh-and-blood model.
And when you dive into the comments, it goes to another level. All men, hitting on her, asking her questions, talking to her like she’s a real person.
Giving her total credibility. Some of them even trying to flirt with a bunch of pixels and prompts.
There are two clear types of followers here. The one who knows it’s AI, is into the tech, wants to see how it evolves, and follows her out of pure nerd curiosity. And the one who
actually believes she’s a real woman, just like all the other models they follow. And that’s what really gets me.
Maybe it’s because I’ve been online for way too long. Since the early 2000s, watching everything evolve: content, social networks, filters, deepfakes, AI. I’m not saying they couldn’t fool me one day. In fact, I’m sure there are already videos I think are real that are AI, and the other way around. But over time you develop a kind of
sixth sense. It’s not a superpower. It’s noticing little things: the movements, the weird physics of some animations, the atmosphere, how the light behaves, micro-gestures that don’t quite add up.
And even so, there are
hundreds of thousands,
millions of people who don’t notice anything off. They watch these videos and take them at face value. They assume what they’re seeing is real. They emotionally interact with something that doesn’t exist.
And of course, this is no longer just about “wow, look how good AI is at making hot girl videos now.” It’s about something deeper. About how
the line between real and artificial is no longer obvious to most people. About how we’re entering a phase where you can follow, desire, admire, and spend time on a person who doesn’t exist… without even realizing it.
The videos I’m about to share are from one of those accounts. A virtual influencer who dances, poses, and smiles just like any other. And for a massive number of people, she
is perfectly real.
What’s unsettling isn’t that she exists.
What’s unsettling is that
it works.
# Watch videos
Today’s musical moment.